William Woods University: Master of Science in Business Analytics

Explore William Woods University's Master of Science in Business Analytics (MSBA)

Program Overview

The Master of Science in Business Analytics curriculum integrates data analytics with business principles and effective communication skills, preparing you to thrive as an analyst with strong prospects for career advancement. Regardless of whether your undergraduate background is in business, accounting, finance, or technology, the MSBA program at William Woods University equips you with the essential tools to succeed in the expanding field of business analytics.

What You'll Learn

You will earn the Google Data Analytics Professional certificate, integrated into the program. You will also engage in a professional final project with real-world applications.
This STEM-designated program equips you with skills in data collection, processing, and analysis, including:

• Building statistical and machine learning models.
• Conducting data mining.
• Creating data visualizations.
• Using artificial intelligence for decision support.
• Utilizing essential analytics tools such as spreadsheets, Python, R, and Tableau.
• Developing and presenting analytical reports in written, graphic, and oral formats.

Career Preparation

Business analytics stands as one of the most coveted career paths in the United States today. According to the U.S. Bureau of Labor Statistics, employment of management analysts is expected to grow by 14% from 2020 to 2030, which is faster than the average for all occupations. In 2020, the median annual salary for management analysts was $87,660.

Roles within the field of business analytics include:
Data Analytics Manager
Data Scientist
Financial Analyst
Business Analyst
Market Research Analyst
Operations Research Analyst
Assurance Analyst
Database Administrator

About William Woods University University