Herzing University: Bachelor of Science in Marketing

Program Overview

The Bachelor of Science in Marketing degree is a 122-credit undergraduate program which prepares you for a career as a marketing professional.

The online degree program provides students with fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy, and much more.

What You'll Learn

This bachelor’s program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.

The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.

Career Preparation 

The Bachelor of Science in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects either online or on-campus. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field.

Our graduates have strong capabilities in:

• Secondary, qualitative and quantitative marketing research methods
• Consumer behavior concepts and principles
• Developing strategic marketing plans
• Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method

Admission Requirements

Enrollment prerequisites for the Herzing University program include:

• Hold a high school diploma, GED or equivalent
• Achieve the minimum score on one of several options for entrance testing, including the Wonderlic, ACT or SAT. The Wonderlic assessment is a short assessment provided by Herzing University at no cost to you.
• Meet with a Herzing admissions advisor
• Fill out an enrollment application

About Herzing University